The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
MesatexJapan F/W Fabric Collection
Agency: 702 Design Works Inc. / Tokyo
Client: MesatexJapan Inc. Category: Collateral Design / Posters - Campaign
Life
Agency: ADK / Tokyo
Client: AIG Star Life Insuranc .Co.,Ltd. Category: Collateral Design / Posters - Campaign
Listen to the Deaf
Agency: DDB / Auckland
Client: The National Foundation for the Deaf Category: Collateral Design / Posters - Campaign
Ritz - Wildposting
Agency: Euro RSCG Worldwide / New York
Client: Ritz Category: Collateral Design / Posters - Campaign
The Mainichi Plastic Bag Newspaper
Agency: Hakuhodo Inc. / Tokyo
Client: The Mainichi Newspapers Co. Category: Collateral Design / Posters - Campaign
paper-cut
Agency: INVISIBLE/guangzhou / guangzhou
Client: long term Category: Collateral Design / Posters - Campaign
stomach
Agency: Ogilvy & Mather - New Delhi / Gurgaon
Client: GlaxoSmithKline Category: Collateral Design / Posters - Campaign
bubble
Agency: Ogilvy & Mather - New Delhi / Gurgaon
Client: GlaxoSmithKline Category: Collateral Design / Posters - Campaign
Malteser "Typo Crash" Campaign
Agency: Ogilvy Frankfurt / Frankfurt
Client: Malteser Ambulance Service Category: Collateral Design / Posters - Campaign
Frame by Frame
Agency: Ogilvy Johannesburg / Johannesburg
Client: Audi SA Category: Collateral Design / Posters - Campaign
Renaissance Art, Superheroes Comic, Beauty & Wellness, Family Health
Agency: Ogilvy Singapore / Singapore
Client: FHM Category: Collateral Design / Posters - Campaign
Big Business¢ò-1
Agency: Sense Brand & Identity Consultant / Shenzhen
Client: Sense Publish Category: Collateral Design / Posters - Campaign
Animals/Giraffe/Tiger/Bats
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Changlong Night Safari Category: Collateral Design / Posters - Campaign
Zheng He/Columbus/Zhou Yu
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Wu Liang Ye Category: Collateral Design / Posters - Campaign